Why Your Company Needs a Blog Writer
Companies across the world are looking for new ways to reach their ideal customers. Old marketing tactics have been pushed to the wayside with a new wave of fresh content. Freelance blog writers have the training to know how to get companies to the top of search engines. Creating blogs keeps companies relevant and at the forefront of consumers' minds. All companies should consider hiring a blog writer to amp up their presence.
What Does a Blog Writer Do?
Blog writing can include content creation, creative writing, and research. Bloggers create high-quality articles with engaging content and implement keyword research. Blogging is an important and influential part of society today. More than 3 billion blog posts are published each year. Bloggers have an opportunity to influence and inform millions of people.
Blog writers do as described, write blogs. Creating an informative and engaging blog post is at the very core of the job. But, freelance writers take many paths to reach the end product. Great writers vary their techniques based on the needs of the client. Writing content can take many different forms. Companies can save time and energy by trusting a blog writer to get the job done.
A content writer must become a subject matter expert. They find ways to provide great writing for companies. There is not one full job description to capture the work of a freelance writer. Yet, each part of the job requires fresh content, creative thinking, and creative writing. Utilizing search engines and all their functions is an essential part of the job. Helping readers find your articles and other content is crucial in making an impact. Freelance writers work hard to create the content they provide. Of course, they want the right audience to see their work and your company. Using specific search terms is a great way for writers to help ideal readers find you.
Freelance writers must be a jack of all trades when it comes to being creative. Writers offer companies creative new ways to attract customers. Using content to divulge information to customers is important for businesses. A freelance writer is successful when your company has reached its goals.
Most writers also consider the importance of editing. Some companies have a separate editor to approve your work. But, most writers will still edit their work. This ensures your content is coming through the way it is intended.
There are hundreds of free editing websites available to experienced writers. With all the content a freelance writer creates, it is important to have a fresh pair of eyes when editing. Companies should feel free to ask their blog writer to make edits within reason.
Completing steps towards effective editing makes the final product that much better. Delivering high-quality material to your company is essential for long-term growth. Blog writers want to create great relationships with companies and can be well worth their cost.
What Is a Blog Writer Called?
Names of blog writers can vary based on the services they offer. A blog writer is a freelance writer, a creative writer, or a content creator. Blog writers can also enter the video creation world. Bloggers who create video services are called vloggers. With the variety of names used, make sure you are very clear on what you are looking for. Some blog writers offer a full range of services while others like to focus on content writing.
With the rising popularity of social media a new type of blog writer was created, the influencer. Influencers tend to have their own blogs. They use a mixture of social media and blog posts to rep brands.
Seeing real people use real products has changed the market. People are often more inclined to see everyday people try products. Hiring influencers is the newest craze to come in the marketing world. However, many influencers also use writers to help with their workload. Blog writers know how to use words creatively to keep consumer interest.
Companies can use many services offered by writers. Content marketing is one strategy used to help companies stay relevant. Hiring a blog writer can also help fulfill a marketing manager role. Blog writers have an uncanny ability to know what works when it comes to content and engagement. Having an expert on your team can help push your company to the next level.
Companies should identify the population they are trying to reach. By doing this, companies can better identify what types of services they need. If you are trying to appeal to a younger crowd, it may be more effective to use social media experts. If you are trying to reach women in their mid 40’s, long-form blogs may be the better way to go.
Can Blogging Improve My Ranking on Google?
Yes! Blogging can help bring attention to your site. New blog articles can bring new attention to your site. You want google to see you as a subject matter expert. Subject matter experts will provide fresh content and accurate information.
Hiring a freelancer for blog writing services can help bring your site to the top. Small businesses may have a difficult time getting found. Ending up on pages 5, 10, or 25 of a Google search can make you feel helpless. Writers are knowledgeable about search engine optimization and can create content to help you.
If your customers cannot find you, your business will be affected. Content services can help bring you to the front of Google searches and customers' minds.
How Much Do Blog Writers Get Paid?
There is not an industry standard on how much writers get paid. Content writing prices vary. Some bloggers work for free while others are making millions of dollars a year. Freelance writers often come up with a pricing system for contracts with clients.
Writers may choose to charge per word while others choose to charge per blog. Writers can also charge different amounts for different services. For example, some long-form blogs may cost $200 per post. But, product description prices may be based on the number completed. This can also depend on the needs of the company. Oftentimes, companies offer a set price for a certain amount of work. Some freelance writers offer a discount for large amounts of work. The pay is negotiable between the company and the writer.
If you are considering hiring a blog writer, think about the amount of work you are offering. If you are interested in bulk writing, you may be able to compete on price. But, most freelance writers will not work for pennies.
Consider the amount of time and research that is required for your blog. Top blog writers can cost top dollar. As the saying goes, you have to spend money to make money. The same can be said for blog writing. Investing in a freelance blog writer can bring a significant amount of attention to your company. More attention often equals more sales.
If you do not have a large budget to work with, working with a newer freelance writer may be beneficial to you. Newer freelance writers may have more time in their schedules. They may also be willing to work on tight deadlines.
New blog writers will also generally charge less for their work as they are trying to create a portfolio. Additionally, your company may not need a large amount of work. Consider hiring someone to write guest posts. Even a small number of blog posts are an excellent way for companies to gain attention. Name recognition is a large part of marketing. Top blog writers know what to say and how to say it to create the wanted effect! No matter the size of your budget or needs, there is a freelance writer for you.
Blog writers want to create the best content for readers and companies. Content writing is a great way for companies to reach out. Offer new content and watch your business soar. Writers want to provide top-tier content and maintain great relationships with companies.
How Can I Find Blog Writers?
Freelance blog writers are everywhere! You'll find several online platforms that offer to connect you with blog writers and other content creators. However, the search for a qualified professional can be exhausting and time-consuming. Creating a job posting, vetting each writer who bids on the project, determining their fit for your needs - it all takes time away from what you do best.
At Words You Want, we offer almost two decades of experience in crafting blog posts, articles, whitepapers, ebooks, website copy, and more. During that time, we've worked with clients across multiple industries and our approach ensures that we have a deep understanding of your needs and goals, the style and tone required for the content, and even your target audience. Our goal is to create content that attracts, informs, and resonates with your readers, helping to build your brand and establish your leadership in your industry.
Can I Become a Blog Writer?
If you are a business owner, you may be questioning if you can complete the writing yourself. The easy answer? Yes. Anyone with good written skills can become a blog writer.
The harder question to answer is whether you actually want to. Top blog writers have gained skills and experience through time, training, and effort. You need to identify if you have the time to gain these skills while also completing the content.
Do you have enough professional experience in writing to achieve your goal?
Are you able to cut out twenty, thirty, or more hours per week for writing?
Most business owners would say no. Other questions to answer include:
Are you confident in your writing style?
Will your long-form content make the statement you are hoping for?
Are you the best writer for the job?
Can your words come across the same way as other writers?
If your answer is no, cut out the extra headache and let a freelance writer take the reins.
Is Blog Writing Here to Stay?
The Pew Research Center states that 31% of all adults feel they are almost constantly online. From business emails to scrolling through social media posts, our online presence can feel never-ending. 85% of Americans say they go online daily. This points to the reality that online marketing and online shopping are here to stay.
With the effects of COVID-19, the online community has grown even more. Businesses had to move online and offer new services. This has changed how companies must do business. Companies must consider the new wave of online content and work to compete in a new market.
One thing that has not changed throughout time is a love of reading. While platforms and resources may have gotten a make-over, readers haven’t stopped reading. Reports show that 77% of people regularly read blogs online. With such a high number of readers, including blogs as a part of your strategy is essential to capture their attention. Becoming a valuable source of knowledge for others is key. Readers love fresh content, professional experience, and great writing. Content writers help readers to consider new information and varying opinions. Provide high-quality content to your readers and you will have a great foot in the door! Help your business become an authority. Hire a blog writer and provide quality content.
Bloggers have become experts in their field. They know the topic they need to write about and know how to connect to readers. Blog posts give positive attention to products or other marketing materials. A professional writer will provide information readers love while still promoting your company. Content production created by experts is a great way to reach your customer base. From long-form articles to white papers, hiring blog writers can make your life easier.
Can Blog Writers Strengthen Your Brand?
Consider your reach in your current location. How many people can you attract to your company or brand in person? How many people can you reach by word of mouth? Chances are you may have a solid customer base.
Now, consider the number of people who access the Internet daily. Some may even be searching specifically for what you offer. Verizon Wireless interviewed Mark Schaefer, a keynote speaker, who states, "I’ve been able to connect with people all over the world. New customers, new opportunities to provide communication, and connections every day that I couldn’t do with personal live networking. I can do it any time of day, in my pajamas". The online world doesn’t have to come to your business anymore. Accessing your online website or social media platform can be done with the click of a button.
The big question is, can your ideal client find you? Are you a trusted source in what you offer? Do you pop up on the early pages of a Google search? If your answer is no, it may be time to get serious about your content strategy. You need to build a relationship with your ideal customer. A successful blog is a great way to reach them.
High-quality content will help your customer find you. Hiring content writers will get you an inside track to connect with your customers. The best blog writers know how to create relationships and give you the credit as a trusted source. Even if you are confident in your customer base, you still may need blog writing services. Other companies are making changes all the time to stay relevant.
If you are a top Google search today, what steps are you taking to ensure you maintain that status tomorrow? Your marketing material must stay with the times. Press releases or general website copy are great tools but may not be enough to keep you at the top. Writing frequent articles is essential to maintaining status. A blog writer will help you in your journey of gaining and keeping customer attention.
Hiring blog writers can seem like a daunting task. Creating a successful blog sounds great, but will it work? If you are a small business, hiring a content writer is even more important. Look to your bigger competitors and check out their processes. If they aren’t using quality articles from expert writers, you have an advantage. If they are using blog writing, you are already behind.
Providing high-quality content to your ideal consumer will only benefit your business. Becoming a trusted source for your customers allows you to help build relationships for your brand. Use the services of others and steer away from recreating the wheel. Find a blog writer who meets the needs of your company. Trust them to complete the needed work to bring you to the top.
All companies must consider the benefits of hiring a blog writer. Great content cannot be replaced in the new digital world. Help your company enter the blogging world with great content. Content writers can help change the game and help you be more successful!