How to Achieve Email Marketing Success in a Few Simple Steps
Email marketing enables businesses and brands to connect with their targeted audience, encouraging them to shop while increasing sales and profits. While some may consider this an outdated advertising technique due to the current popularity of social media marketing, it's still an effective way to reach thousands of people and potentially get them on board with buying from you. Email marketing campaigns are a very important part of your overall content marketing strategy.
However, if you want to have a successful email marketing campaign, there are several steps worth following to help you achieve the best results.
Is Email Marketing Outdated?
Contrary to popular belief, email marketing isn't outdated. While it's been around much longer than social media, it's still an effective way of reaching people.
You can use it as a tactic in your detailed digital marketing strategy when focusing on converting the average consumer into a loyal customer who will continuously buy from your business.
Email marketing isn't obsolete for some of the following reasons:
Millions of people still use their traditional email accounts in addition to social media
It's easier than ever for people to receive email from others on the spot because of their smartphones
Consumers can choose to have their email address added to specific lists to receive regular content from brands and businesses that pique their interest
Email Marketing Still Works for Online Business
For these reasons, you shouldn't miss out on the opportunity to read a broader audience and connect with thousands of people virtually through email marketing techniques and efforts.
How Does an Email Campaign Work?
The way that email marketing strategies work is much simpler than most realize. The goal is to send something informative or enticing to the consumers to get them interested. Once they're interested, they're more likely to open the email, read through it, and take action.
Effective email marketing campaigns play an integral role in helping businesses and brands market themselves as leaders in different industries while building trust and showing consumers how much they appreciate them.
How People Make Use of Email Marketing Tips & Strategies
So, how are business owners using it to their advantage? Most encourage consumers to sign up to receive messages from them, offering an incentive for adding their names to the subscriber list. The incentive can be anything from a coupon to a digital discount or even a free gift with their first purchase.
Why Do Business Owners Use Incentives?
The purpose of the incentive is to draw people in and get them to buy something. After a consumer purchases something, the next goal is to turn them into a repeat customer. You want these individuals to continuously do business with you, with each one helping you gain more customer loyalty than you had before.
However, email marketing isn't just for new customers. It's also an invaluable tool worth using to connect with existing customers. You've already gotten these people to purchase from you before, so you're sending out messages here and there to keep them in the loop and let them know when you're offering promotional sales and discounts.
Marketing for the Masses
Most consumers love to get great deals, so you can expect them to want to subscribe to your newsletter to receive that information. Taking this approach is a win-win for everyone involved.
Why Is Email Marketing Important?
Creating an email campaign is important because it helps you reach your target audience and gain more awareness for your brand and business.
If people aren't aware of your business or what you sell, you can't expect them to choose to do business with you. However, if you're putting yourself out there through various marketing strategies, including a custom-tailored, detailed email campaign, you can achieve better results.
Why Email Campaigns Are Good to Use
A carefully considered email marketing strategy can help you:
Provide engaging, informative niche-related content and information to consumers who will enjoy it
Send personalized messages and re-engage with previous subscribers while connecting with new ones
Gain more traffic to your website from consumers who open the emails and click the links included
Make additional sales by offering special deals and discounts that resonate with your target audience
What Goes Into Creating the Ideal Email Marketing Campaign?
A successful email campaign requires thought and effort. It's not just about sending a quick message to those on your subscription list. Instead, it's about making a deeper connection and keeping the consumers engaged enough to want to go to your site and buy from you.
Follow these simple steps to create the most effective email marketing campaign for your business or brand.
Choose Clever Messages for Email Subject Lines
Before consumers see any other content in that email, they will see what you're putting in the subject lines. If it's not captivating enough, they won't click to open.
Think of fun, exciting things to say and even use a play on words when possible to increase engagement. The key here is to be authentic, fun, and interesting!
Have an Email Marketing Strategy in Place
For example, it helps to know what types of messages you want to send out based on different factors, including your niche and the kinds of things you sell to the consumers.
Take a Personalised Approach to Each Message
Don't copy and paste what you see others doing for their email marketing strategy because it looks bad and takes away from the authenticity of your brand. Personalized emails can help you boost campaign performance to see better results.
Don't Forget to Add Links to Your Emails
You can have these links at the top of the message or at the bottom, with most choosing to include links to their website and social media accounts at the bottom of the email so that consumers can check them out on different platforms. Doing this increases your chances of getting more followers, making better connections, and ultimately having more success.
Plan Out Your Content for All Email Marketing Campaigns
Although these are a few clever things you can do to build the ideal email marketing strategy, it helps to create outlines of the content you'd like to include in your messages. Jot down ideas as they come to you because they might come in handy when building a great email marketing strategy.
How to Grow Your Email List for Email Marketing
While having good email marketing strategies can help you get noticed and expand your brand's online presence, you can't expect to achieve your goals if you don't have an email list.
It's never a good idea to send out marketing letters to random people because you don't know if they could use your services or even want to see messages from you. But how do you build an email list? Try the following tips!
Use Social Media
Before developing the right email marketing strategy, focus on increasing your presence on social media platforms, such as Instagram, TikTok, and Facebook. These platforms can help you gain many followers in no time, but you need to ensure you're active and posting high-quality content, such as short-form videos and pictures.
As you gain followers, many of these people may take it upon themselves to subscribe to your mailing list. If not, you can host contests and giveaways.
Host Contests and Giveaways
Once you've started using social media, you can begin hosting giveaways to boost your mailing list, gain new subscribers, and potentially turn those new people into loyal customers who want to buy from you.
Not sure how to host a giveaway? Simply encourage your followers to subscribe to your mailing list to receive targeted emails and share the post with friends and family for a chance to win a prize.
If you plan to offer a prize, you need to make sure the prize is something of value that would entice people to want to share your post. Whether it's money, free products, or even a gift basket, use this strategy to boost the success of your email campaigns.
Use Pop-Ups on Your Website
You can even benefit from having a pop-up appear on your website. When people first end up on the landing page, you can have a small box appear that encourages them to subscribe to the newsletter to receive a discount and stay on top of all upcoming offers.
Once these individuals subscribe, you can send a promotional code in their welcome email as a cost-effective way to bring in more subscribers who will check their emails from their laptops, computers, or mobile devices. Try to make sure the welcome email includes a personalized message that will make new subscribers feel appreciated.
How to Improve Your Email Opening Rates
Some of the most effective email marketing campaigns have mastered the art of knowing how to send a message that intrigues consumers and gets them eager to read the content sent to their inboxes. One of the most important things to do when focusing on improving your email marketing efforts is to develop the best ideas for the subject line of every message sent to your subscribers.
Use the Right Words for the Subject
An engaging subject line will help you achieve better results with higher click-through rates. Of course, there is more to it than that. You need to know how many words are too many. When you create campaigns, work on your subjects and make sure they don't have more than 10 words and no less than six words.
Personalized Content Can Help Your Marketing Campaign
You can also improve your open rates by including the name of each subscriber in the subject line. There are convenient email marketing tools that make this possible, so you don't have to worry about doing this manually because that could take up too much of your time.
One of the best email marketing practices for small business owners and companies of all sizes is to create short yet compelling and personalized lines for the subject of every message sent.
What Are Effective Email Marketing Tips?
A few email marketing tactics can make a massive difference, boosting conversion rates and helping you reach new goals.
Link to a Blog Post
If you've just created new content and posted it to your site, link to it in your email. You might want to discuss a bit of what the blog includes and encourage your readers to check out the site for more information.
It's a simple yet stress-free way to get consumers to go from the email to your site in no time. If they're on your site, you have a greater chance of getting them to make a purchase. It doesn't matter if they're on the computer or a mobile device because they can get to your site within seconds.
Include a Call to Action
Be sure to include a call to action in every message you send to your email subscribers. If you don't include one, how will they know what they need to do? You can encourage them to check out your site for more details or to get the latest deals you're offering.
Add Value to Your Emails
The best email marketing strategy involves knowing how to add value to your content. Ask yourself, "What does this bring to the table? What can my subscribers learn from this?" The goal with marketing emails is to sell, but you should also want to build a bond with the consumers that will keep them coming back for more from you.
Ask a Question
When you email clients, consider asking a question as an effective email strategy that keeps them engaged with you and gets a response back. If you take this approach, it's easier to determine if you have a successful campaign based on the number of responses you receive and the amount of traffic you get from sending out that email.
Use Hot Topics in the Subject Line
If it's possible, try to tie some hot topics into your niche in some way or another. Most consumers love staying on top of the latest information, so having an email subject line pertaining to hot topics can work.
Don't Be Afraid to Use Automation Tools
Marketing automation can save you time, effort, and energy, so why not use tools that can do just that? There are dozens of tools available to help you automate more of the process and create content in advance before sending it out at certain times throughout the week.
If you know which day works best to get the greatest number of people opening your emails, send messages on that day! You might even get inactive subscribers to open their messages and engage.
Choose a Good Email Service Provider
The provider you choose to use is important because you want to make sure your messages are going through. Reliable email service providers typically don't run into many issues that would keep you from connecting to your audience.
Email marketing might seem challenging, but it's an effective way to advertise your brand and business. Use this guide to your advantage to see outstanding results while boosting your click-through rate.
As important as it is to have a good email service provider, it’s just as important to have a good email campaign writer! Words You Want has over a decade of experience helping clients craft emails that sell their products and services. Contact us today to get started!